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- Do the male and female members of the segments have differing requirements of the distribution system? Do working couples, single individuals, or single parents within the segment have unique needs relating to product distribution?Choose a market segment and give examples of how that group of tourists will have an enhanced tourism experience in a hotel. persons with disabilities, single ladies, families with small children, etc. Give concrete examples of tourism product concepts.CHOOSE ONE OF THE VALS SEGMENTS AS A POTENTIAL TARGET MARKET FOR EACH OF THE FOLLOWING OFFERING AND EXPLAIN YOUR CHOICES: SUV AND NEW SMART PHONE
- Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.Sometimes marketers will develop strategies to target multiple social class segments with the same product by offering it at different prices. Give two examples of products or brands that use this strategy, and how do they accomplish it? Are there any potential risks to taking this approach with specific products or brands, and what might make some products or brands more susceptible to these kinds of risks?Which segment would you suggest they target and what strategic advice would you give in targeting this particular segment?
- What types of products would you use demographic segmentation for?How about psychographic segmentation? Explain how these products differ.what research tactics you will use to determine if specific products are compatible with specific countries and associated cultures or subcultures.. Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments : People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shop
- 1. Think of a famous company or product in the Philippines that provides multiple market segmentationDevelop a brief segment profile for these three consumer segments. Note: You should consider their main needs, are they light or heavy users, what retailers they use, their likely demographics, are they brand loyal or switchers, what media do they consume, are they price sensitive, which brands are they most attracted to, and so onBusiness: Coffee Shop Indicate who are your potential target market based on the following Gender: What gender your product/Service is targeting?Age: You must identify the age range of your target market. What is the age bracket you are targeting? Educational Background: what is the educational attainment of your target market? Income size: What are their income size? Minimum wage earners? Not less than 15,000/monthly or more? Their income size is also one big factor to identify If your manketcan afford your product. Place: Where does your target market live? Do they live near your store?