A study is commissioned to determine the favorite brand of fruit juice among teens in California. The survey is commissioned by the seller of a popular brand of apple juice. There are only two types of juice included in the study: apple juice and cranberry juice. Researchers allow participants to see the brand of juice as samples are poured for a taste test. Among the participants, 25% preferred Brand X, 33% preferred Brand Y and 42% had no preference between the two brands. Brand X then references the study in a commercial saying "Most teens like Brand X as much as or more than Brand Y." Describe the unethical behavior, if any, in eachexample and describe how it coukd impact the reliability of the resulting data. Explain how the problem should be corrected.
A study is commissioned to determine the favorite brand of fruit juice among teens in California. The survey is commissioned by the seller of a popular brand of apple juice. There are only two types of juice included in the study: apple juice and cranberry juice. Researchers allow participants to see the brand of juice as samples are poured for a taste test. Among the participants, 25% preferred Brand X, 33% preferred Brand Y and 42% had no preference between the two brands. Brand X then references the study in a commercial saying "Most teens like Brand X as much as or more than Brand Y."
Describe the unethical behavior, if any, in eachexample and describe how it coukd impact the reliability of the resulting data. Explain how the problem should be corrected.
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