A supply chain’s primary function is to take products from creation to delivery, but it can also provide an organisation with a competitive advantage within an industry and with an organisation’s customers. From start to finish, supply chain offers opportunities to spearhead innovation, maximize organisational savings, boost company profits, and positively impact their customers’ experience through their brand. Do you agree or disagree with this statement? Explain

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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A supply chain’s primary function is to take products from creation to delivery, but it can also provide an organisation with a competitive advantage within an industry and with an organisation’s customers. From start to finish, supply chain offers opportunities to spearhead innovation, maximize organisational savings, boost company profits, and positively impact their customers’ experience through their brand. Do you agree or disagree with this statement? Explain

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