Supply Management integration focuses on separate teams working together to share information, knowledge and experience. What is the difference between functional and cross organizational integration?

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter13: Supply Chain Management And Marketing Channels
Section: Chapter Questions
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Supply Management integration focuses on separate teams working together to share information,
knowledge and experience. What is the difference between functional and cross organizational
integration?

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