A) What makes a forecast optimal?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter14: Pricing Strategies
Section14.2: Forecasting Demand
Problem 1LO
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A) What makes a forecast optimal? 
B) How would you asses the accuracy of a forecast? 
C) Suppose you had two, or more, competing forecasts for the same variable. How would you make use of these forecasts? 

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