A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?

A wine company sent out a batch of 2,000 coupons for $50 off a returning customer's order made through their online store. After using the coupon and placing the order, the returning customers are met with the following short survey questions: 1. Did you enjoy the wine in your previous order? [ ] Yes [ ] No 2. Do you plan on purchasing wine from us again? [ ] Yes [ ] No After 30 days, 1250 customers had used the coupon. Of those 1250 customers, 250 responded to the survey. A total of 86 said they enjoyed the wine in their previous order and 190 said they plan on purchasing wine from this company again. The company concludes that a majority of their customers enjoy their wine and decide to market the wine as "customer approved." What is wrong with this study and the company's conclusions?

College Algebra

1st Edition

ISBN:9781938168383

Author:Jay Abramson

Publisher:Jay Abramson

Chapter9: Sequences, Probability And Counting Theory

Section: Chapter Questions

Problem 18PT: To allocate annual bonuses, a manager must choose his top four employees and rank them first to...

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