Solve it both a Problem 3-28The manager of a travel agency has been using a seasonally adjusted forecast to predict demand for packaged tours. The actual andpredicted values are as follows:Period Demand Predicted1231831132001143787315010280135456.11811314271281249.10716211710915094801011102137121314012814147 a. Compute MAD for the fifth period, then update it period by period using exponential smoothing with a = .10. (Round yourintermediate calculations and final answers to 3 decimal places.)tAPeriodDemand12318314378MADT134736.11871138.1429.1071016211117121021313714147

Solution MAD = ∑t=114Abs(Demand - Predicted)nWhere n= number of periodst= period numbersMAD =Mean…

Answered: a. Compute MAD for the fifth period,…

a. Compute MAD for the fifth period, then update it period by period using exponential smoothing with a = .10. (Round your intermediate calculations and final answers to 3 decimal places.)

Contemporary Marketing

18th Edition

ISBN:9780357033777

Author:Louis E. Boone, David L. Kurtz

Publisher:Louis E. Boone, David L. Kurtz

Chapter14: Pricing Strategies

Section14.2: Forecasting Demand

Problem 1LO

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