ABC Corp. is selling a children's alphabet book and an iPad app. Suppose the reservation prices for four consumers are given by the table below:

Principles of Economics 2e
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ISBN:9781947172364
Author:Steven A. Greenlaw; David Shapiro
Publisher:Steven A. Greenlaw; David Shapiro
Chapter10: Monopolistic Competition And Oligopoly
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Problem 16CTQ: Would you rather have efficiency or variety? That is, one opportunity cost of the variety of...
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2)
ABC Corp. is selling a children's alphabet book and an iPad app. Suppose the reservation
prices for four consumers are given by the table below:
Aaron
Cost
Betsy
Carolyn
Desmond
Book
11
12
7
4
3
App
5
2
9
10
1
a) If ABC prices them separately, what prices should it charge, and how much profit
does it make?
b) If the Corp. prices the products as a bundle, and only offers the bundle, what price
should it charge and how much profit does it make?
c) If ABC Corp. offers the book or app separately but also offers a bundle, what prices
should it charge, and how much profit does it make?
Transcribed Image Text:2) ABC Corp. is selling a children's alphabet book and an iPad app. Suppose the reservation prices for four consumers are given by the table below: Aaron Cost Betsy Carolyn Desmond Book 11 12 7 4 3 App 5 2 9 10 1 a) If ABC prices them separately, what prices should it charge, and how much profit does it make? b) If the Corp. prices the products as a bundle, and only offers the bundle, what price should it charge and how much profit does it make? c) If ABC Corp. offers the book or app separately but also offers a bundle, what prices should it charge, and how much profit does it make?
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