According to Dr. Daniels' which of the following asks the question "Does your promotion make more than it costs to produce?" The country western song test The meatball sundae test The return on equity test Market research sniff test "Does your marketing suck?" diagnostic
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- The advertising team decided it would be best to load up on the advertising for the new doll during the holiday season but then slow down advertising efforts for the next 12 weeks. What aspect of advertising does this plan reflect? Multiple Choice frequency continuity effective reach attention value medium value8- Ms. Aisha is a loyal customer of Vaseline Care Products located in Sohar, she likes the product because of the quality and effectiveness. Ms. Aisha decides to tell her sister (Ms. Saada) about the product and convinces her to try it. Ms. Saada finally purchased the product and she liked it after using it. What sort of marketing technique’s does Aisha follow? a. Word of mouth b. Direct marketing c. Advertisement d. Word of wordsPLEASE HELP ME ANSWER IT AS FAST AS YOU CAN (ANSWER IN YOUR WORDS) Question 1: a. Give an example of a company/brand that used crowdsourcing method for creating advertisements. b. Provide one ad (print or video) and identify is advertising goal(s) (justify your answer)
- Explain it correctly and In details Q)You are a manager of an advertising company. The company is running short of funds, so you decide to increase revenue. Should you increase or decrease the price of running ads? Explain your answer.i attached the picture please check and answer the question Q): Who do you think is the target audience for the ad? (in terms of race, age, gender, socio-economic status or nationality.) How might the appeal of an ad change for someone outside of the target audience? Which ad do you think is most effective/persuasive? Why?Joe Chernov, VP of marketing for Insight Squared, said: "Good marketing makes the company look smart. Great marketing makes the customer feel smart." what do you think he meant by this? Provide an ad you believe exemplifies this quotation and justify your choice.
- SHORT ANSWER Think of a product designed for a student. Which promotional techniques are most likely to motivate students to buy the product? For example, which would be most powerful among advertising channels such as personal selling, social media, publicity, sales promotion, word of mouth, direct mail, etc. In your reply, please explain how the student is the target customer and why they would be motivated to purchase based upon seeing ads in the channel(s) you suggest.For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…KOM2. Please choose an advertisment of your choice (preferably a worldiwide brand like Pepsi or Mercedes...) and analyze the ad by answerign ther following : -the theme -the goal of the ad (the message) -the target audience -the tone (comic...) -What is the design of the advertisement?
- What type of data would a firm use when deciding where an ad should be placed? a. Media usage by the target audience b. Test data from trial subjects. c. Product knowledge of target customers d. Quantitative measures of brand knowledge e. Report data regarding campaign reachOn the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Why did Kmart choose to air this video on YouTube?On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Is this Kmart ad effective? Explain.