Advantages of going public include all of the following except _________. A. Access to capital Increased public awareness of the company Motivation for management and employees Disclosure of company’s information to the public

Advantages of going public include all of the following except _________. A. Access to capital Increased public awareness of the company Motivation for management and employees Disclosure of company’s information to the public

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section18.2: Salesforce.com Sold On Stakeholder Satisfaction

Problem 2C

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Concept explainers

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.

Question

. Advantages of going public include all of the following except _________. A. Access to capital

Increased public awareness of the company
Motivation for management and employees
Disclosure of company’s information to the public

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