PR campaign allows you to create a media narrative that positions your brand to attract a target audience without the expense of traditional advertising’. Discuss how you intend to employ your five (5) SMART acronyms in evaluating your target audience in order to have an effective PR campaign

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
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‘PR campaign allows you to create a media narrative that positions your brand to attract a target audience without the expense of traditional advertising’. Discuss how you intend to employ your five (5) SMART acronyms in evaluating your target audience in order to have an effective PR campaign
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