After describing the different categories of beverages, identify the defining characteristics that are required for a product to belong to a popular beverage category?
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2. After describing the different categories of beverages, identify the defining characteristics that are required for a product to belong to a popular beverage category?
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- Suggest a celebrity endorsement with a beverage brand, and tell why that pairing would lead to success. illustrate are the brand attributes and the reputation of the endorser that would resonate with specific consumer segments?3. What is your opinion about shampoo commercials that feature young ladies with long black hair? Are you aware of the subtle message involved in the ad?How do ads turn a human being into an object for possession or consumption?
- In your own understanding, kindly use your own words please expound briefly the potential Advantages and Limitations in detail on How Sales Promotion and Advertising may influence Product Awareness/Sales in the market?. Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?3. As a costumer, do you think having a face to face contact in advertising helps in increasing the credibility of the brand? Explain
- 1. Explain why certain products, such as Coca-cola, manage to appeal to a wide range of market segments while other products cannot seem to.How, if at all, can we use reference groups in our advertisements?Avon is a cosmetic company created to conduct business on enhancing women’s beauty. This brand is now a global leader with massive growth and high revenues. Being the world’s largest direct seller, the Company gives a lot of discount coupons on the purchase of Avon products. And to please customers and attract them, the company offers small gifts to them. Coupons, special offers, gifts are considered as ………………… * Brand awareness Persuasion Supporting marketing efforts Encouraging action
- Chapter 9 tells us that repositioning of a brand orproduct is a deliberate decision to significantly alterthe way the market views the brand or product. Inyour opinion, are these changes enough to constitute a significant change in public perceptions ofMcDonald’s? Justify your response.What message does "Pantene 'Sorry, not Sorry' Commercial and 2015 Commercial - #RealStrength Ad | Dove Men+Care" tries to project to its audience in relation to the concept of commodities and pleasure?Assume Harper wants to engage in a cooperativeadvertising campaign with another luxury brand, outside theskin care market. Identify a brand that would make a goodcomplementary fit and explain your choice