Demonstrate how a semantic differential scale could be used to measure three different market segments’ perspectives on attributes considered important to a restaurant.
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Demonstrate how a semantic differential scale could be used to measure three different market segments’ perspectives on attributes considered important to a restaurant.
- Provide the Semantic differential Scale with at least 6 attribute items and show how the 3 market segments’ responses possibly would show up on your scale.
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- Personal care products are a huge industry. Gaining even just a few percentage points of any personal care category can reap great rewards for small market players. You are to assess the personal soap market and do the following: 1. Identify and define the different markets that are being targeted by the major brands (hint: most of these brands segment the market via benefits). Identify at least half a dozen market segments. 2. Identify a segment that you feel is yet to be tapped and describe this market segment. 3. Propose a concept or mockup for the kind of soap product that you think would attract this identified market segment.Subject Title: Quality Service Management in Tourism and Hospitality Topic: Market and Market Segmentation Remember to check the following when done writing your answers: TENSE: Use the correct tense. INSTRUCTION: 1. What is meant by the term market? 2. What is meant by the term market segmentation? 3. What are the different ways to segment a market?Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words) ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)
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