After graduating from college, Nour had a career with an advertising agency. Later on, she moved to a large hospital system as a PR director. However, she became dissatisfied with the limitations that corporate hierarchies imposed. At the age of 25, she gave up a promising corporate career to launch her own public relations firm and an upscale children’s clothing boutique. Nour is considered as a(n) _______________. * leapfrogger necessity entrepreneur corporate castoff corporate dropout

After graduating from college, Nour had a career with an advertising agency. Later on, she moved to a large hospital system as a PR director. However, she became dissatisfied with the limitations that corporate hierarchies imposed. At the age of 25, she gave up a promising corporate career to launch her own public relations firm and an upscale children’s clothing boutique. Nour is considered as a(n) _______________. * leapfrogger necessity entrepreneur corporate castoff corporate dropout

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section16.1: Napoletana: Taking A Bite At Wom Promotion

Problem 3VC

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