Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa.” The batter is used to coat baby hake prior to frying it at the in-store deli’s. “Our relationship with the Shoprite Group has aided us to expand not only our staff complement but also our facilities and factory.” says Zuzie. The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life.   - As the manager of Batter Master, Zuzie fulfilled various managerial roles. Identify two managerial roles Zuzie fulfilled and provide evidence from the case to support your answer. HINT: Provide the managerial role, sub-role and evidence. Example: Informational role, monitor, analysis of financial statements.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

Batter Master, based in Alberton in Gauteng, produces an instant batter which is used to coat fish before it is fried. It has been a lifelong dream of Zuzie Van De Venter to become an entrepreneur. So, after a 15-year career in the food industry, she and her husband bought Batter Master from a family friend in 2006. “At the time (in 2006) instant batter was a product that was not readily available in the South African market. We knew that it would help businesses save time and money, as well as aid with consistency throughout franchises or chains.” When they took over Batter Master, they only had the batter recipe and no clientele. “We started out by blending the ingredients for the instant batter in our garage at home which we turned into a small factory and began supplying small fish and chips shops until we started supplying batter to Shoprite and Checkers in Gauteng in 2013,” Zuzie continues. “We started supplying around three tons per month to Shoprite and Checkers in Gauteng. Today we supply 20 to 30 tons of batter a month to Shoprite and Checkers supermarkets across South Africa.” The batter is used to coat baby hake prior to frying it at the in-store deli’s. “Our relationship with the Shoprite Group has aided us to expand not only our staff complement but also our facilities and factory.” says Zuzie. The business growth has helped to accomplish her first and primary goal of aiding her staff and helping them to improve their quality of life.

 

- As the manager of Batter Master, Zuzie fulfilled various managerial roles. Identify two managerial roles Zuzie fulfilled and provide evidence from the case to support your answer. HINT: Provide the managerial role, sub-role and evidence. Example: Informational role, monitor, analysis of financial statements.

Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Knowledge Booster
Financial ratios
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning