Alex, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. he has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Alex rejected their participation. he felt that banks have a casual approach toward charity events and it is risky to involve them in the event. What changed Alex’s attitude? Support your answer with a theory or an example. Does personality have any influence on Alex’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts behavior.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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Alex, a fundraising manager at a non-profit organization, her responsibility is to: approach businesses, local authorities, trusts and individuals to secure funding. Moreover, organizing and helping with fundraising activities such as sponsored or promotional events. he has a Conscientiousness personality and had experienced a bad incident last year with the public relations manager of a banking company who had committed to sponsor a charity event and then backed out at the last minute. This year, when a renowned international bank’s manager showed interest in sponsoring the Organization’s upcoming annual event, Alex rejected their participation. he felt that banks have a casual approach toward charity events and it is risky to involve them in the event. What changed Alex’s attitude? Support your answer with a theory or an example. Does personality have any influence on Alex’s decision? Relate it to Big Five Model of Personality Dimension and explain how it predicts behavior.

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