The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity." The company has a public ethical policy and has been transparent with its operations. So, when he learns that the firm's star salesperson who earned millions of dollars for the company, falsified the numbers on a recent report, the CEO must decide whether to fire him. Sales have been very difficult with the Covid-19 pandemic and people afraid to venture out in public and spend money. The salesman had created a sales matrix that had allowed sales to remain at peak levels during the difficult times however, sales was starting to increase as Covid-19 restrictions were being gradually increased. In fact, the company had gone public and applauded the salesman for his effort and was announcing him as Vice President for Sales and Marketing. a. Is firing the salesperson the right thing to do or should he be given a second chance?
The CEO of a fictional pharmaceutical marketing company in India has positioned the company as the ethical alternative to its competitors, going as far as to change the company's tagline from "Health for everyone" to "Health with integrity."
The company has a public ethical policy and has been transparent with its operations. So, when he learns that the firm's star salesperson who earned millions of dollars for the company, falsified the numbers on a recent report, the CEO must decide whether to fire him. Sales have been very difficult with the Covid-19 pandemic and people afraid to venture out in public and spend money. The salesman had created a sales matrix that had allowed sales to remain at peak levels during the difficult times however, sales was starting to increase as Covid-19 restrictions were being gradually increased. In fact, the company had gone public and applauded the salesman for his effort and was announcing him as Vice President for Sales and Marketing.
a. Is firing the salesperson the right thing to do or should he be given a second chance?
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