Among the four Ps of Marketing, retailing is an element in _______________. a. Physical distribution b. Product c. Promotion d. Price

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.6: Determining An Effective Retail Strategy For Manufacturers
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Among the four Ps of Marketing, retailing is an element in _______________.

a.
Physical distribution
b.
Product
c.
Promotion
d.
Price
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