How is door-to-door selling a form of retailing? Someconsumers believe that direct-response orders bypassthe retailer. Is this true?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter16: Retailing And Direct Marketing
Section16.3: Strategic Considerations For Retail Strategy
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How is door-to-door selling a form of retailing? Some
consumers believe that direct-response orders bypass
the retailer. Is this true?

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