An advertising campaign will cost $270,000 for planning and $48,000 in each of the next six years. It is expected to increase revenues permanently by $48,000 per year. Additional revenues will be gained in the pattern of an arithmetic gradient with $24,000 in the first year, declining by $6,000 per year to zero in the fifth year. What is the IRR of this investment? If the company's MARR is 8 percent, is this a good investment? The IRR is percent, which is the MARR, so the advertising campaign V a good investment. (Round to one decimal place as needed.)

An advertising campaign will cost $270,000 for planning and $48,000 in each of the next six years. It is expected to increase revenues permanently by $48,000 per year. Additional revenues will be gained in the pattern of an arithmetic gradient with $24,000 in the first year, declining by $6,000 per year to zero in the fifth year. What is the IRR of this investment? If the company's MARR is 8 percent, is this a good investment? The IRR is percent, which is the MARR, so the advertising campaign V a good investment. (Round to one decimal place as needed.)

EBK CONTEMPORARY FINANCIAL MANAGEMENT

14th Edition

ISBN:9781337514835

Author:MOYER

Publisher:MOYER

Chapter9: Capital Budgeting And Cash Flow Analysis

Section: Chapter Questions

Problem 22P

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