Women sue Apple, claim AirTags helped exes stalk them Apple has been sued by two women who said its AirTag devices have made it easier for former partners and other stalkers to track down victims. Starting at $29 US ($39 Cdn), AirTags are 3.2 centimetres in diameter and intended to be slipped into or attached to keys, wallets, backpacks and other items so people can find those items when they are lost. But privacy experts and law enforcement have said some people use AirTags for criminal or malicious purposes. In the proposed class action filed on Monday in San Francisco federal court, the women said Apple has been unable to protect people from unwanted tracking through AirTag since launching what it called the "stalker-proof" device in April 2021. The plaintiffs called AirTag "the weapon of choice of stalkers and abusers." Their lawsuit seeks unspecified damages for U.S. owners of iOS or Android-based devices who were tracked by AirTag or are "at risk" of being stalked because of Apple's alleged negligence. Apple did not immediately respond on Tuesday to requests for comment. Apple planning device upgrades The Cupertino, Calif.-based company has acknowledged that "bad actors" have tried misusing AirTags. In February, Apple announced planned upgrades to make it easier to find the devices and warn users more quickly that unknown AirTags might be "travelling with them." Calgary contractor uses AirTags to recover stolen construction materials Alexa, is the voice-assistant industry doomed? One plaintiff in Monday's lawsuit, Lauren Hughes, said her former boyfriend learned where she had moved to avoid him after placing an AirTag in her car's wheel well. She said he later posted a photo online of a taco truck from her new neighbourhood, and included a winking emoji with the hashtag "#airt2.0." The other plaintiff, Jane Doe, said her estranged husband tracked her after putting an AirTag in their child's backpack. QUESTION: How does the issue above impact the Global Strategic Positioning of Apple? What Benefit does it impact? How does it impact comnumer perceptions of what makes Apple Unique vs its competitors?
Women sue Apple, claim AirTags helped exes stalk them
Apple has been sued by two women who said its AirTag devices have made it easier for former partners and other stalkers to track down victims.
Starting at $29 US ($39 Cdn), AirTags are 3.2 centimetres in diameter and intended to be slipped into or attached to keys, wallets, backpacks and other items so people can find those items when they are lost.
But privacy experts and law enforcement have said some people use AirTags for criminal or malicious purposes.
In the proposed class action filed on Monday in San Francisco federal court, the women said Apple has been unable to protect people from unwanted tracking through AirTag since launching what it called the "stalker-proof" device in April 2021.
The plaintiffs called AirTag "the weapon of choice of stalkers and abusers." Their lawsuit seeks unspecified damages for U.S. owners of iOS or Android-based devices who were tracked by AirTag or are "at risk" of being stalked because of Apple's alleged negligence.
Apple did not immediately respond on Tuesday to requests for comment.
Apple planning device upgrades
The Cupertino, Calif.-based company has acknowledged that "bad actors" have tried misusing AirTags.
In February, Apple announced planned upgrades to make it easier to find the devices and warn users more quickly that unknown AirTags might be "travelling with them."
Calgary contractor uses AirTags to recover stolen construction materials
Alexa, is the voice-assistant industry doomed?
One plaintiff in Monday's lawsuit, Lauren Hughes, said her former boyfriend learned where she had moved to avoid him after placing an AirTag in her car's wheel well.
She said he later posted a photo online of a taco truck from her new neighbourhood, and included a winking emoji with the hashtag "#airt2.0."
The other plaintiff, Jane Doe, said her estranged husband tracked her after putting an AirTag in their child's backpack.
QUESTION: How does the issue above impact the Global Strategic Positioning of Apple? What Benefit does it impact? How does it impact comnumer perceptions of what makes Apple Unique vs its competitors?
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