An end-of-aisle price promotion changes the price elasticity of a good from −4 to −5. Suppose the normal price is $48, which equates marginal revenue with marginal cost at the initial elasticity of –4. What should the promotional price be when the elasticity changes to –5? (Hint: In other words, what price will equate marginal revenue and marginal cost?) a. $27.00 b. $45.00 c. $36.00 d. $31.50

An end-of-aisle price promotion changes the price elasticity of a good from −4 to −5. Suppose the normal price is $48, which equates marginal revenue with marginal cost at the initial elasticity of –4. What should the promotional price be when the elasticity changes to –5? (Hint: In other words, what price will equate marginal revenue and marginal cost?) a. $27.00 b. $45.00 c. $36.00 d. $31.50

Micro Economics For Today

10th Edition

ISBN:9781337613064

Author:Tucker, Irvin B.

Publisher:Tucker, Irvin B.

Chapter5: Price Elasticity Of Demand And Supply

Section: Chapter Questions

Problem 10SQ: Along a segment of the demand curve where the price elasticity of demand is less than 1, a decrease...

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