Salina advertises her production of home workout supplies.  Initially an exercise floor pad is sold for $25 per pad.  At the price of $25, she sells 50 workout floor pads. Suppose Salina decides to increase the price of this product to $35.  Sales fall to 40 pads. Assume the price elasticity of demand is 0.60     Based on the price elasticity of demand, without calculating the actual change in total revenue, what do you expect to happen to total revenue?   Calculate total revenue at a price of $25.  Calculate total revenue at a price of  $35.  Did total revenue increase or decrease?

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter7: Consumer Choice And Elasticity
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Salina advertises her production of home workout supplies.  Initially an exercise floor pad is sold for $25 per pad.  At the price of $25, she sells 50 workout floor pads. Suppose Salina decides to increase the price of this product to $35.  Sales fall to 40 pads. Assume the price elasticity of demand is 0.60

 

  1.   Based on the price elasticity of demand, without calculating the actual change in total revenue, what do you expect to happen to total revenue?
  2.   Calculate total revenue at a price of $25.  Calculate total revenue at a price of  $35.  Did total revenue increase or decrease?
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