Ana Chua, a BS Entrepreneur student observed that in their subdivision, there are only 3 water refilling stations and every household purchased mineral water twice a week. With a limited number of refilling stations, some of the households were forced to purchase mineral water outside their subdivision which is a little farther in their vicinity. Ana Chua became interested in putting up a water refilling station in their subdivision and comply in her course to set up and run a small business in their subdivision. She has the following data based on her observation. No. of households in their subdivision = 80 No. of times the households buys mineral water = 2 times a week Average price of mineral water the households buys = P120 1. Compute the market size and market size profit of the water refilling station (5pts.) Market size = Market size profit = 2. Compute for the market share of the competitors and Ana Chua (5 pts. each) The total market share of Ana Chua's competitor is 75% which is equivalent to Ana Chua which is 25% equivalent to and Potential market share (competitors) = Potential market share (Ana Chua) =
Ana Chua, a BS Entrepreneur student observed that in their subdivision, there are only 3 water refilling stations and every household purchased mineral water twice a week. With a limited number of refilling stations, some of the households were forced to purchase mineral water outside their subdivision which is a little farther in their vicinity. Ana Chua became interested in putting up a water refilling station in their subdivision and comply in her course to set up and run a small business in their subdivision. She has the following data based on her observation. No. of households in their subdivision = 80 No. of times the households buys mineral water = 2 times a week Average price of mineral water the households buys = P120 1. Compute the market size and market size profit of the water refilling station (5pts.) Market size = Market size profit = 2. Compute for the market share of the competitors and Ana Chua (5 pts. each) The total market share of Ana Chua's competitor is 75% which is equivalent to Ana Chua which is 25% equivalent to and Potential market share (competitors) = Potential market share (Ana Chua) =
Chapter12: Developing And Managing Products
Section12.1: Sriracha Heats Up The Hot Sauce Market
Problem 3VC
Related questions
Question
Transcribed Image Text:Ana Chua, a BS Entrepreneur student observed that in their
subdivision, there are only 3 water refilling stations and
every household purchased mineral water twice a week.
With a limited number of refilling stations, some of the
households were forced to purchase mineral water outside
their subdivision which is a little farther in their vicinity. Ana
Chua became interested in putting up a water refilling
station in their subdivision and comply in her course to set
up and run a small business in their subdivision. She has
the following data based on her observation.
No. of households in their subdivision = 80
No. of times the households buys mineral water = 2
times a week
Average price of mineral water the households buys
= P120
1. Compute the market size and market size profit of
the water refilling station (5pts.)
Market size =
Market size profit
%3D
2. Compute for the market share of the competitors and
Ana Chua (5 pts. each)
The total market share of Ana Chua's competitor
is 75% which is equivalent to
Ana Chua which is 25% equivalent to
and
Potential market share (competitors) =
Potential market share (Ana Chua) =
Transcribed Image Text:3. Capture the remaining market share (10 pts.)
Devise 2 possible business strategies that Ana Chua can
use to capture the remaining market.
1.
2.
Ana Chua sets a target at 25% of the remaining market
share which is equivalent to
Target market share (5pts.) =
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you