You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia to promote your company's goods. Summarize the list of the advantages and disadvantages of employing a CD-ROM presentation, a multimedia web site, or a television advertising.
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You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia to promote your company's goods. Summarize the list of the advantages and disadvantages of employing a CD-ROM presentation, a multimedia web site, or a television advertising.
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- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?What is the difference between a Feasibility Analysis, a Business Model Canvas, and a Business Plan? describe which is the most important ad explain your answer.Two years in business, coffee brand Trade Coffee is growing customer acquisition through ecommerce and social channels. Yet the company is also testing commercials on linear channels. “We want people to understand this is a quality product and we want to build trust in what we are offering,” said Melissa Barnes, CMO at Trade. “Video on TV is more of a storytelling medium, and we want people to see what Trade is over and over again.”………………… is a advantages of television advertisement. * 4 points Low reach. High frequency potential. High cost per contact. High level of clutter
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?When you visited a shop to look at merchandise or purchase something, did you ever perceive a negative or positive feeling from the salesperson, not because of what they said, but how it was said? Did the tone come across as "stuffy, formal, bloated, ironic, sarcastic, flowery, rude, or inconsiderate," as the textbook says?You are the owner of an expensive, family friendly shoe store. Your store has survived for many years with minimal advertising. Since on-line shopping has become more attractive, how will you now advertise for your brick-and-mortar store? What changes would you need to make to attract more customers?
- Integrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.Ads are included in sites because they generate revenue for the website owner. Explain in your own words how can we effectively place ads in a site without detracting from the overall user experience?You have a consulting job with a major beverage company. Include a discussion of the firm's online reputation and how it may be improved as part of your overall marketing strategy, and explain to the company how the internet fits into your overall marketing plan. Before releasing any new web pages to the public, make sure to test them thoroughly.
- Hofacker’s model has five stages of information processing which can be used to review the effectiveness of an ad or promotional container. Discuss the five stages of Hofacker’s model.You are now consulting for an established beverage company. Include a conversation with the firm about updating its online image and how the internet should be utilized as part of your overall marketing campaign. Before releasing any new web pages to the public, make sure to test them thoroughly.The job of a sales person can be exceedingly rough. It is challenging and varied, and salesperson is under constant pressure to close and maintain sales. Support your answer with relevant examples