Answer the following items in no more than 10 sentences: Explain the difference between quality and total quality approach. Pick one (1) quality guru and describe his contribution in achieving total quality in the work place.

Marketing
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ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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Answer the following items in no more than 10 sentences:

  1. Explain the difference between quality and total quality approach.
  2. Pick one (1) quality guru and describe his contribution in achieving total quality in the work place.
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