As a marketing controller, you have been tasked with creating a customer-performance scorecard for your company's toy business. Create an inventory of three possible included measurements.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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As a marketing controller, you have been tasked with creating a customer-performance scorecard for your company's toy business. Create an inventory of three possible included measurements.

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