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ENGR.ECONOMIC ANALYSIS

14th Edition

ISBN:9780190931919

Author:NEWNAN

Publisher:NEWNAN

Chapter1: Making Economics Decisions

Section: Chapter Questions

Problem 1QTC

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Transcribed Image Text:Cancel Wayfair homeo roffice. customers with its "View in Room" feature within its mobile app that enables customers to select an item from its catalog and then, by using the camera withing the app, visulize the item in their O educate O engage O excite O energize QUESTION 15 Tesla Motors, manufacturers of luxury electric automobiles, represents a corporate vertical marketing system becuase it manuctures its own cars in Fremont, California, and it operates its own retail stores in high-foot-trafic locations such as malls and shopping streets. O True O False QUESTION 16 Bic pens have been on the market for a long time, so the company now uses advertising to motivate previous customers to make a purchase O informative O persuasive reminder O institutional QUESTION 17 If you ever watched a television commercial and at the end of the message wondered what they were promoting. you may have had trouble the IMC message QUESTION 18 Susan posted an entry in his blog talking about how happy he is with his new Digital camera and how it will be the only brand he will purchase in the future. As a customer, which facet of the 4E framework for social media is Susan most exhibiting? O engagement O energy O excitement • education

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