Assess the pros and cons of Sam’s decision to use focus groups to generate the list of questions for service quality in place of using standard scale, SERVQUAL.
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Assess the pros and cons of Sam’s decision to use focus groups to generate the list of questions for service quality in place of using standard scale, SERVQUAL.?
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- Suppose that marketing executives for Touche Toiletries reduced the price to $6.50 for a three-ounce bottle of Ode dToade and the fixed costs were $ 1,100,000.Sppose further that the variable cost rrainod at 45 percent for a three-ounce bottle. (a) How many bottles must be sold to break Oven? (b) What dollar profit level would Oded Toade achieve if 200,00 bottle were sold?Elen Bright pondered how she could determine which decision had better performance. The luxury division, by meeting its financial targets, greatly added to the company’s overall financial health, and allowed TAP to report better results from the prior year. Turning by the economy division, she was satisfied with how they had positioned themselves to take advantage of anticipated growth in the economy segment, which contribute to TAP’s longterm financial performance.She sat back and thougt about her dilemma: “The more I look at the results, the more confused I become. I can’t decide which division has performed better.” Question: Diagnosis the problems in the balanced scorecard development process, that makes that gave confusing results.create an Operationalplan for a wind farm (wind turbines that produce electrcity) Your operational plan should include key processes,structures and strategies involved in the transformation ofinputs into outputs. Where possible, a transformationmodel may be used to demonstrate this process. Thebusiness approach to planning and management ofproduce and services may also be included. And descriptions of key personnel and the organisationalstructure, employments agreements, etc.
- “Woolworth’s Management should direct the business towards its goals.” With reference to theabove statement, explain the key strategic goals for Woolworth’sAs a part of planning process managers at Star LLC regularly involve in planning about its future by assuming the new markets that would emerge, supply of competitors and new technologies. Identify the step of planning mentioned here: a. Establishing objectives and goals b. Being aware of opportunities and strengths c. Developing premises d. Determining alternative coursesBusiness Performance Management (BPM) can be seen to be the convergence of Corporate Strategic Planning and Business Intelligence (BI). a) Provide an overview of the key steps within a Corporate Strategic Planning process, identifying any strategic planning techniques that could be employed. b) Describe a suitable BI system that could be used directly by a senior manager to monitor company progress towards achievement of its corporate strategic plan.
- Kraft Bakeries introduced in 2019 a new line of frozen apple pie. For 2019, sales by quarter were asfollows: 11,000 units, 16,000 units, 15,000 units, and 20,000 units. Because of aggressive marketing and promotion, the company expects that sales for each quarter of 2020 will be 25% higher thanthe respective quarter in 2019. The selling price per unit in 2020 is expected to be $4. What are theexpected sales, in units and dollars, for the second quarter of 2020? For the third quarter of 2020?Nametso Senwelo, founder of Sunflower Desserts, reviewed performance her business andobserved the following for the past financial years: High growth and low market share product offerings. She needs a lot of cash needs but is currently generating little cash She needs to increase the market shareGive Nametso advise on how to grow her company's market share and turn it into a "Star" usingthe BCG matrix.what are the pros and cons of the following five-point plan? 1. Each salesperson would continue to supervise company-owned stores and independent dealers. 2. Salespeople would be given specific objectives for facilities appearance and a percentage of sales of convenience store merchandise purchases from the Company’s designated distributors. 3. Salespeople would be given mandates that no retail outlet would remain closed for more than 30 days. 4. Sales volume objectives for salespeople would remain in place. Current year volume objectives would not change. 5. Regional sales managers’ annual objectives would be revised to be consistent with salespeople’s new objectives.