Answered: Assume that a company, UGrowIt, wants…

Principles of Cost Accounting

17th Edition

ISBN:9781305087408

Author:Edward J. Vanderbeck, Maria R. Mitchell

Publisher:Edward J. Vanderbeck, Maria R. Mitchell

Chapter10: Cost Analysis For Management Decision Making

Section: Chapter Questions

Problem 14P

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Assume that a company, UGrowIt, wants to introduce a new service helping people grow vegetables. The service is targeted at people who are new to growing vegetables or have not been successful at growing vegetables in the past. UGrowIt will travel to people’s gardens and provide gardening advice on how to get started, eliminate pests, or troubleshoot other gardening problems. The company plans to offer the service at a price that is affordable for most people. UGrowIt also offers a lower-priced option of ZOOM that includes a video inspection of the garden. A local nursery and the garden center at a hardware store are allowing UGrowIt to set up booths to sell the service to new customers. UGrowIt has created pamphlets to hand out to potential customers that introduce the service, provide contact information, and offer two pieces of gardening advice. Which of the marketing Ps is a pamphlet? Product Physical evidence Planning Process

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