Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients. Required: a) Discus the cost you incur using the services of the channel members. b) Analyze some of the issues facing channel members in their quest to be successful c) How is the growth of internet having a tool the business?

Assume that you are the director of international marketing for a company basically in channel business of wide range of businesses. Your outfit depended largely on operations of channel members to make sure goods reach target markets of your clients. Required: a) Discus the cost you incur using the services of the channel members. b) Analyze some of the issues facing channel members in their quest to be successful c) How is the growth of internet having a tool the business?

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter16: Integrated Marketing Communications

Section16.2: Because You’re Worth It: Imc At L’oréal

Problem 3C

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