Which of Cialdini’s persuasion principle(s) will be at the core of your marketing communication? Why do you think this/these will be the most effective one(s) in persuading your target audience to buy your product? Apply at least two of Cialdini’s persuasion principles to this case. 250 words max. per persuasion principle
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During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu.
‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually
becoming more popular in other countries, far beyond Japan. A quick search on Google tells you
that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is
far from saturated. To substantiate this hunch, you are going to apply what we learned during our
Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself
would be a viable endeavour. Your first step will be to determine and develop your value
proposition.
Which of Cialdini’s persuasion principle(s) will be at the core of your marketing
communication? Why do you think this/these will be the most effective one(s) in
persuading your target audience to buy your product? Apply at least two of Cialdini’s
persuasion principles to this case.
250 words max. per persuasion principle
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- During a trip to Japan, you were introduced to an exclusive and delicious type of beef: Wagyu. ‘Wagyu’ refers to a Japanese beef cattle breed and its tender, highly marbled meat is gradually becoming more popular in other countries, far beyond Japan. A quick search on Google tells you that Wagyu is being served in a few restaurants in Bahrain too, but you believe that the market is far from saturated. To substantiate this hunch, you are going to apply what we learned during our Marketing Management course and determine whether selling Wagyu beef in Bahrain yourself would be a viable endeavour. Your first step will be to determine and develop your value proposition. Communicating your value proposition4.a. Establish your communication objective. On which of the five levels of the Hierarchy of Effects [note: this is different from Maslow’s Hierarchy of Needs!] will you be focusing? Explain why you believe this communication objective suits your product in this stage best. 250 words…Hi. Do this make sense regarding How did the Ananos family decide to make and market Kola Real? What business strategy did this start-up company adopt? Was it successful? Explain. What motivated Kola Real to expand into Mexico? Who are its major competitors? How have those competitors been affected by Kola Real? Why could competition hurt the profitability of Pepsi and Coca-Cola even if the two companies were able to maintain their market share? Compare and contrast Kola Real's distribution strategy, advertising, and its relationship with retailers as compared to Pepsi and Coca-Cola. How is Kola Real's brand image perceived in comparison with Pepsi and Coke? Sometimes companies face barriers to entry in marketing and manufacturing a product. Why was the use of glass bottles a significant barrier to entry? How can exclusive contracts with distributors act as a barrier to entry? Are there any other barriers to entry illustrated in the article? How did Kola Real benefit when some of the…You have been hired as Marketing Management consultants to Jam down Manufacturers Limited, an authentic Jamaican snack company that has saturated the local market and wants to go international. You were asked to prepare a report to the company’s board of directors. In your report, you are required to: 1.Explain to the company, the major ways of entering a foreign market. 2. Discuss the extent to which the company must adapt its products and marketing program to each foreign country. 3. Discuss the global distribution strategies available to the company.
- You have been hired as a consultant for an oil and gas company, Dawson, headquartered in Mexico, which believes there is potential growth in Canada’s market. Because of your knowledge of Canada, you have been asked to provide a proposal on the Canadian Business Environment that would include an overview of Canada’s economic systems and the role of government in conducting business in Canada, specifically as related to the oil and gas. In addition to the overview, it should specifically outline how these compare to Mexico. This proposal serves to inform the company’s decision to invest in the country, so should beinsightful and provide detailsIf you were Google, what difficulties did you face when you initially entered the Chinese market?Give typing answer with explanation and conclusion 1. What are the biggest obstacles facing Walmart and other foreign retailers in India?
- What are the onformation systems that Walmart is using and what advantages and disadvantages has in comparison with Amazon's strategy?Until 2007, CrossRock was seen by insiders, customers and many in the wider financial community as a successful financial services company offering mortgage products to the United Kingdom market and providing a portfolio of savings products. Initially, like other traditional building societies, CrossRock relied on its saving products to fund much of its lending but over time, it started to source more and more of its funding through wholesale borrowing on capital markets, bonds and securitized loans. These new sources of funding provided a platform for expansion and the development of a new profitable business model that involved lending higher risk mortgages product (loans of more than 100% of the property value) and making these loans available to a wider customer base, including some customers who, by industry standards, would not have been judged as able to afford the repayments. While property value continued to increase, this business model was very successful and CrossRock…Until 2007, CrossRock was seen by insiders, customers and many in the wider financial community as a successful financial services company offering mortgage products to the United Kingdom market and providing a portfolio of savings products. Initially, like other traditional building societies, CrossRock relied on its saving products to fund much of its lending but over time, it started to source more and more of its funding through wholesale borrowing on capital markets, bonds and securitized loans. These new sources of funding provided a platform for expansion and the development of a new profitable business model that involved lending higher risk mortgages product (loans of more than 100% of the property value) and making these loans available to a wider customer base, including some customers who, by industry standards, would not have been judged as able to afford the repayments. While property value continued to increase, this business model was very successful and CrossRock…
- Cirque du Soleil ("Circus of the Sun" or "Sun Circus") is a Canadian entertainment company and is the largest theatrical producer in the world. Privately owned Cirque du Soleil, started in 1984 by a troupe of stilt-walkers from nearby Baie-Saint-Paul in Quebec, reinvented the circus. Believing people worldwide were ready for something different to make them happy, they abandoned traditional acts such as lion tamers and bearded ladies. Instead, Cirque du Soleil offered dramatic, exquisitely choreographed shows marked by mystery and intrigue. Likewise, unlike traditional circuses, Cirque du Soleil targeted adults rather than children. Today, Cirque du Soleil is now one of Canada’s most important cultural exports, employing 5,000 people at eight permanent shows in Las Vegas and at 12 other troupes that tour the world. In 2017, Cirque du Soleil’s gross revenue was estimated to exceed Canadian $1 billion—it does not reveal its profits. As with any cultural product in a globalizing world,…"In a period of recession, it not enough to merely aim to hold on to your existing clients. Breaking into new markets is equally important". Describe entry strategies that organizations may use to enter foreign markets. In your answer include any two advantages and two disadvantages of each entry mode identified. word court:600-800Product: Little Caesars (regular pepperoni pizza) If you wanted to compile information, what would be your primary and secondary sources of choice to consult to obtain information on this particular product?