Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?
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H10.
Assume you are the Marketing Manager for a local Health and Wellness firm. Prepare a report for the upcoming department meeting on Direct Marketing to explain the importance of direct marketing as a marketing communications tool. What are the four (4) strengths and four (4) weaknesses of direct marketing, and when do marketers generally use this tool?
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- Part 2: Innovation and Creativity - You are required to create supporting marketing communication collaterals in a creative manner to enhance the effectiveness of your integrated marketing communication campaign. - You must create at least TWO creative collaterals to support your campaign. - The collaterals could be banner, voucher, brochure, flyer, advertisement (print or video), event backdrop, newsletter, etc.Critical Thinking Google’s advertising model uses a payper-click (PPC) payment system where advertisers only pay for ads or paid search listings that are clicked on by interested consumers. this is significantly different to the traditional approach to advertising, where advertisers usually pay for the placement of the ad based upon audience numbers. the PPC approach helps brands have a clearer measurement of the effectiveness of the ad. how would you assess the other advantages and disadvantages of using a pay-per-click advertising approach as opposed to the traditional audience-based payment approach to advertising? (note: in your answer, you will need to consider the different communication goals of the brand as well as how the different media may impact the message.)11. In its attempt to use global advertising. Air-Walk Corporation learned that global advertising are associated with some disadvantages. Which of the following is one of the disadvantages of global advertising?A) Global advertising incurs more costs than designing advertisements for each international market.B) Global advertising is most suitable for products unique to each country market.C) Images used in global advertising may not be locally acceptable.D) Global advertising uses both identical ads and pattern standardization to communicate its message.E) All of the above.
- Topic 1 – Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.Question 1: You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about him. What step in the selling process is being carried out here? What is the importance of this step? Question 2: How do direct mail response rates relate to a campaign's long-term impact? Provide an example. Question 3: Why is direct mail popular among marketers? What are its weaknesses?Q12 WHIch of the following is not a definition of Public Relations? Select one: a. PR is a management function which focuses on long term patterns of interaction between the organisation and it various publics b. PR is a management function which focuses on short term patterns of interaction between the organisation and it various stakeholders c. PR is a distinctive management function which establishes and maintains mutual communication and understaffing between an organisation and its public d. PR Is the organisation’s effort to win the co-operation of groups of people in order to help an organisation and it public adapt mutually
- Question 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Remark on the communication tools or methods employed by the organisation.How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To SucceedRepeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key TakeawayEven if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes…Question 2.3) Focusing on Promotion, critically analyse the gaming company Activision Blizzards current online and offline promotionalcampaigns, including a discussion of how they are being discussed in the media due to theirreputational crisis. In your analysis: • Remark on the communication channels used by the organisation to deliver their ‘message’,clearly distinguishing between online and offline channels.
- Related question need answer for A,B,C A.You are the brand manager of Bashundhara Group. You manufacture cement, tissues, and face mask. Your owner asked you to develop the brand further. Using four strategies develop the brand. Relate examples with theory. B. You want to develop communication mix for your business. With the proper use of theory mention and explain five different communication mix for your upcoming product. C. Explain advertising objectives. Which objective you will use for your new product and why?As receivers in the communication process, marketers: Question 36 options: a) listen to the target market in order to develop appropriate messages. b) inform and remind the target market of new and existing products. c) promote the purchase of goods and services. d) persuade the target market to buy a company's products.Chapter 14 Section 14.2. Social media marketing is being used by marketers, brands and organizations to connect with consumers. Search the web for social media marketing examples, and describe three examples. Were they successful? Why? Include pictures or videos where appropriate.