How To Build A Menswear Brand – An Interview With Owen & Fred Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market. So, what? Make your own. Mike then went on to create an e-commerce business that curates great products and help others like him do the same. What They Did To Succeed Repeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable. That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing. They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.” Key Takeaway Even if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing. An amazing product makes marketing easier (because even great marketing can’t save bad products). 1. What was the main business idea in the case study? 2. What technology did they use to achieve their goal? 3. Can you suggest any other approach to solving the problem?
How To Build A Menswear Brand – An Interview With Owen & Fred
Owen & Fred was a company founded by Mike Arnot after he realised that high-quality yet affordable American-made men’s accessories were not available in the market.
So, what?
Make your own.
Mike then went on to create an
What They Did To Succeed
Repeat orders make up 35% of Owen & Fred’s revenue. In their industry, that’s incredible. Almost unbelievable.
That’s because of Owen & Fred values and prizes their customers. They made their products, their marketing campaigns and the entire customer experience amazing.
They even received a compliment from one of their customers: “never purchased from a company that actually delivered a product that amazing.”
Key Takeaway
Even if you’re an e-commerce store that does drop-shipping or product curation, you still have to ensure that your product(s) is amazing.
An amazing product makes marketing easier (because even great marketing can’t save bad products).
1. What was the main business idea in the case study?
2. What technology did they use to achieve their goal?
3. Can you suggest any other approach to solving the problem?
4. Do you agree with the takeaways from the case study ?
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