Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months. Expected areas to be covered in your research study are as follows: The characteristics of adopters and potential adopters of individuals who engage themselves into houseplant and gardening for example, attitude, personality, motivation, perceptions and their culture.

Foundations of Business (MindTap Course List)
6th Edition
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Chapter7: Creating A Flexible Oraganization
Section7.5B: Organizational Height
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Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months.

Expected areas to be covered in your research study are as follows:

  1. The characteristics of adopters and potential adopters of individuals who engage themselves into houseplant and gardening for example, attitude, personality, motivation, perceptions and their culture.
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