Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months. Expected areas to be covered in your research study are as follows: Factors that influence to make the final decision to undertake home planting. Your conclusions can be from literature and opinions that you have elicited from interviews of 5 consumers who are practicing houseplant and gardening.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
Section: Chapter Questions
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Assume you are the newly recruited Business Development Executive for a leading plant nursery retailer. The management of the company has employed you as a Business Development Executive to undertake primary research on the following areas and present the research findings to the Board of Directors within the next two months.

Expected areas to be covered in your research study are as follows:

  1. Factors that influence to make the final decision to undertake home planting. Your conclusions can be from literature and opinions that you have elicited from interviews of 5 consumers who are practicing houseplant and gardening.
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing