Assume you work for a company that redesigns existing products to improve them, from computer keyboards to bicycle helmets to tootbrushes. As a result, creativity is a key factor in whether your company succeeds in developing a product that is marketable.  You need to staff a new team of 5 individuals, and you have a pool of 20 to choose from. For each person, you have information about the following characteristics: intelligence, work experience, conscientiousness, agreeableness, neurotism, openness to experience, and extraversion. Answer the following questions: 1. If you could form your perfect team for this context, what would it look like? In other words, what characteristics would you choose for each of the five members—a lot of work experience or a little; high, moderate, or low conscientiousness; and so on? Why? 2. How, if at all, would your choices change if the task required teams to make quick decisions that were not necessarily the most creative? Why?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
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Assume you work for a company that redesigns existing products to improve them, from computer keyboards to bicycle helmets to tootbrushes. As a result, creativity is a key factor in whether your company succeeds in developing a product that is marketable. 

You need to staff a new team of 5 individuals, and you have a pool of 20 to choose from. For each person, you have information about the following characteristics: intelligence, work experience, conscientiousness, agreeableness, neurotism, openness to experience, and extraversion.

Answer the following questions:

1. If you could form your perfect team for this context, what would it look like? In other words, what characteristics would you choose for each of the five members—a lot of work experience or a little; high, moderate, or low conscientiousness; and so on? Why?

2. How, if at all, would your choices change if the task required teams to make quick decisions that were not necessarily the most creative? Why?

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