Assuming Amazon is operating on the efficient frontier, give two examples for how Amazon can shift the whole efficient frontier curve.

Microeconomics
13th Edition
ISBN:9781337617406
Author:Roger A. Arnold
Publisher:Roger A. Arnold
Chapter1: What Economics Is About
Section1.2: A Definition Of Economics
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  • Assuming Amazon is operating on the efficient frontier, give two examples for how Amazon can shift the whole efficient frontier curve.  
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According to the theory, it is possible to construct an efficient frontier of optimal portfolios offerings the maximum possible expected return for a given level of risk. This theory was pioneered by Harry Markowitz in his paper portfolio selection published by the journal of finance. He was later awarded Nobel prize for developing the MPT. It is represented by plotting the expected returns of a portfolio and the standard deviation of returns. The y axis is made up of the expected returns of the portfolio. The x axis is labled as the standard deviation of returns which is a measure of risk.

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