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1. International expansion is one pathway for growth for established firms, particularly when their domestic markets reach maturity or have become quite competitive. However, as highlighted in the chapter, when brands expand internationally, they will compete against established brands in the host country that have a "home- court advantage." Outline the array of advantages that an established brand in its own domestic market would have over potential new entrants from international markets. Given these advantages, how can a new entrant to an international market succeed against the local, established players?

1. International expansion is one pathway for growth for established firms, particularly when their domestic markets reach maturity or have become quite competitive. However, as highlighted in the chapter, when brands expand internationally, they will compete against established brands in the host country that have a "home- court advantage." Outline the array of advantages that an established brand in its own domestic market would have over potential new entrants from international markets. Given these advantages, how can a new entrant to an international market succeed against the local, established players?

Brief Principles of Macroeconomics (MindTap Course List)
Brief Principles of Macroeconomics (MindTap Course List)
8th Edition
ISBN:9781337091985
Author:N. Gregory Mankiw
Publisher:N. Gregory Mankiw
Chapter7: Production And Growth
Section: Chapter Questions
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1. International expansion is one pathway for growth for established firms, particularly when their domestic markets reach maturity or have become quite competitive. However, as highlighted in the chapter, when brands expand internationally, they will compete against established brands in the host country that have a "home- court advantage" Outline the array of advantages that an established brand in its own domestic market would have over potential new entrants from international markets. Given these advantages, how can a new entrant to an international market succeed against the local, established players? 2. As a marketing manager, you must consider whether to delay the production and introduction of a new automobile because of a small problem with the door locks-they could become nonfunctional when temperatures drop very low. Using a. the utilitarian approach, b. the rights approach, and c. the common good approach, what would the different decisions be?
Transcribed Image Text:1. International expansion is one pathway for growth for established firms, particularly when their domestic markets reach maturity or have become quite competitive. However, as highlighted in the chapter, when brands expand internationally, they will compete against established brands in the host country that have a "home- court advantage" Outline the array of advantages that an established brand in its own domestic market would have over potential new entrants from international markets. Given these advantages, how can a new entrant to an international market succeed against the local, established players? 2. As a marketing manager, you must consider whether to delay the production and introduction of a new automobile because of a small problem with the door locks-they could become nonfunctional when temperatures drop very low. Using a. the utilitarian approach, b. the rights approach, and c. the common good approach, what would the different decisions be?
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