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- Marketers often discover consumer needs by A) copying the preducts and services of conpetian. B) Implementing a marketing programk C) bolancing the marketing mix elements-the four Ps of the makketng program. D)adverting to diverse groups of ptospectiv buyess E) conductina ethective miskoting reseatch.Imagine that you want to start your own business. For your business (e) Develop a brief marketing strategy for your new business, and state your marketing strategy, including short-term and long-term strategies (f) Will vour business hire employees or independent contractors (ICs)? Why? What reasons do you have for choosing employees or ICs? Does your classification conform to the law? (g) What are some of the major legal risks your business may face in employment, marketing, sales, purchasing and/or development (vou may wish to consider tort risk, criminal law risk, agency and employment risks, contract risks, or any other legal risks). Be sure to respond to all parts of all questions by 11:59pm EST Sunday.Using the demographic characteristics of greencleaners listed in the case, develop a marketingcampaign including (a) core theme, (b) body copy,(c) key visual aspects, and (d) media considerationsfor one or more target groups
- B-to-B marketers at GE used the creative concept ofDatalandia to promote the potential benefits of theIndustrial Internet. What approach to marketing theIndustrial Internet would you take to a variety of B-to-Bstakeholders such as customers, the business media andgovernment accounts?How does each firm employ psychographic segmentation (such as the AIL statements and the VALS approach) to the marketing of its products? Is there a relationship between the use of psychographic segmentation and the types of products sold by each firm?Go to the VALS website (www.strategicbusinessinsights.com/valsustypes.shtml) and review the eight types that VALS uses to segmentconsumers by clicking on the blue links. What two VALS types do youthink Harley-Davidson uses to target young adults? Explain youranswer
- 2 Which of the following is not a market segmentation method? a) geographical factors B) demographic factors NS) Psychological and sociological factors D) Activity TO) Goods-customer relationship factorsIn marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in natureSelect a product type and particular brand of !hatproduct to study: it can be in any product calegory youchoose. If you are doing a marketing plan projecl foryour markeling course, you may use that product forthis exercise. If not, choose a product type and brandthat you use and like, one thal you mighl use and arecurious about, or one that you dislike
- Attributes Importance Alternative brands Weight (e) A B CScreen size 0.2 4 6 2Price 0.5 6 3 7Operating system 0.1 5 5 4Apps available 0.2 4 6 7 1. Calculate the scores for brands B and C. Which brand would this consumer likely choose? 2. Which brand is this consumer least likely to purchase?Discuss two ways the marketer of this brand can enhanceconsumer attitudes toward purchasing its brand.I am doing an assignment on contenet marketing startegy ... Please help to guide with few points what you think LEGO's needs to look at to improve their content marketing strategy?Create a detailed marketing plan for ta credit card product. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on.Explain why you believe this product or service is needed in your community/country andhow it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the targetaudience and provide demographic, psychographic, and behavioral insights. Identifycompetitors and analyze their strengths and weaknesses.3. Marketing Objectives and Goals : Set clear and achievable marketing objectives for thenew product/service launch. These objectives should be specific, measurable, attainable,relevant, and time-bound (SMART).4. Marketing Strategy : Develop a comprehensive marketing strategy that includes the 4Ps(Product,…