Can we take away one element of the Business Model Canvass

Q: explain any three dimensions driving the growth of data lakes as compared to data warehouses

A: Data lakes and data warehouse are both widely used to store big data, but they are not flexible…

Q: Why do buyers involved in straight rebuy purchasesrequire less information than those making…

A: Understanding the consumer decision-making process is critical for any business, but eCommerce…

Q: How salesperson is different from a missionary salesperson?

A: Selling is the most critical business operation since the destiny of the company’s offering depends…

Q: What is consumer behaviour? Discuss the sociological factors affecting the consumer behaviour?

A: Consumer Behavior: Consumer behavior is a mirror in which everyone reflects their own image. The act…

Q: t types of social media and explain how they operate in the context of your area of expertise by…

A: Web-based entertainment is an aggregate term for sites and applications that emphasis on…

Q: Describe the differences among three targeting strategies.

A: Segmentation is the job of marketers to divide and group prospective buyers with the proper creation…

Q: What are the major stages in the consumer buying decision process? Are all these stages used in all…

A: The Consumer buying decision process helps to know consumers complete their purchasing journey from…

Q: Why organizations uses a variety of public-relations tools?

A: Marketing mix is based on components of product, price, place and promotion along with people,…

Q: Explain the concept of a product.

A: Marketing is based on idea of knowledge creation in the market to make customers aware of product…

Q: What is the rfm model.

A: RFM Model is used in Modern customer relationship management. It means Recency, Frequency and…

Q: What are the differences among needs, wants and demand? Which one is the most important for…

A: Needs are the thing that can satisfy the basic requirements of the customer. For example - An…

Q: What is market sagmentation and benefits?

A: Segmentation is the process of splitting your targeted market into groups that may be reached.…

Q: What is limited decision-making?

A: The cognitive process that leads to the selection of a choice or a set of actions among alternative…

Q: Define international marketing

A: The world continues to feel smaller and smaller as technology advances in communication,…

Q: How do marketers attempt to shape consumers’learning?

A: Promotion techniques are effectively used by marketers to get the attention and interest of…

Q: What dimensions are used to segment business markets?

A: Business markets refer to bodies, organizations or elements that make items and services suitable…

Q: market/costumers of uber

A: Market/costumers of uber are: Uber target customers who do not own a car or, who don't want to drive…

Q: What's the importance of Personal Selling in B2B organisation?

A: Personal selling helps in selling unique and high value goods to business. Personal selling can be…

Q: Why is a marketer concerned about sales potentialwhen trying to select a target market?

A: Marketing is a vast activity including my areas like segmentation, tarketing, branding, pricing,…

Q: State the different sales promotion methods.

A: Sales promotion technique is very widely used traditional technique of promotion by business where…

Q: What is Group of Twenty (G-20)?

A: The G20 is a worldwide strategic forum that brings together established and emerging economies from…

Q: Each one of the following is a principle of conscious marketing, except O Understanding that…

A: Marketing is the concept of promoting the goods and services in the market to attract customers who…

Q: Explain the promotional strategies and how promotional strategies for golden harvest can be…

A: Companies utilize promotional strategies to market, promote, and sell their products. A company's…

Q: Discuss the major factors that help to determine a retailstore’s image. How does atmosphere add…

A: Store atmosphere can be explained as the environment of a store in which a buyer makes purchase…

Q: Explain the difference between a pull policy and a pushpolicy. Under what conditions should each…

A: Pull policy-In this company urges its most near customers to buy their product by making demand of…

Q: Recognize the various forms of direct marketing, direct selling, and vending.

A: Marketing is the process in which, businesses perform actions or activities; for promoting and…

Q: Describe the different Technographics segments.How can marketers use this segmentation in…

A: Technographics market segmentation is a type of market segmentation in which, market research…

Q: What are the factors that affect a marketer’s choice of sales promotion method?

A: Company will create value for customers but it will require marketing activities to create exchange…

Q: Identify methods of international market entry

A: International market entry is a marketing strategy in which, agreement is made by one company with…

Q: What are the three major degrees of brand loyalty?

A: Brand is said to an identification mark which business develop as its unique name. It means any…

Q: Describe the major packaging functions, design considerations, and how packaging is used inmarketing…

A: Marketing is to make customers. And promotional method is to build customers now. Marketing is the…

Q: What is involvement?

A: Marketing is focusing on various things in a business to reach marketing objectives. The marketers…

Q: “Channel cooperation requires that members supportthe overall channel goals to achieve individual…

A: A business achieves success only with the equal cooperation of all the entities.  Equal co-operation…

Q: What is a sales forecast? Why is it important?

A: Forecast means making predictions by analysing the conditions to prevailing in the economy and…

Q: Discuss how aspects in this course will be beneficial to you in your chosen/desired career.

A: There are various aspects which can be helpful in our chosen/desired career: Analytical thinking :…

Q: Recognize the definition and objectives of promotion.

A: The initial step of a marketing campaign is to create a brand identity with visuals and slogans,…

Q: why hospitality industry is prone to cycbey-security theats? how can it be avoided?

A: The entire concept of hospitality is around customers and the ability to know and target them; this…

Q: Describe the following pricing strategies and give an example each: a) Two-part pricing b) Peak-Load…

A: Every company needs to study their pricing policies so that the customers feel comfortable in paying…

Q: Explain how businesses position their products.

A: The position of a brand in the eyes of customers, as well as how it varies from competitors'…

Q: What is the shortcoming of buying allowances?

A: A buying allowance is a form of purchasing allowance that reduces the cost of a buyer's goods…

Q: Explain why Corporate Social Responsibility ultimately benefits both companies and their…

A: Corporate social responsibility believes in the concept that companies have responsibility towards…

Q: What is meant by a rebate?

A: Sales promotion is short term method in promotion which focus on boosting sales volume. It is…

Q: Discuss the product adoption process.

A: Product Adoption- Product adoption is also called the user adoption process. It is the moment when…

Q: Explain frequent-user incentive program.

A: Sales promotion gives various tool which marketers may use to achieve short term benefits in its…

Q: Explain the distinction between push and pull media.What is the significance of control in terms of…

A: In marketing, two kinds of approaches are used by the businesses, such that pull and push marketing.…

Q: Questions 1.    To overcome the problems of its life insurance service intangibility, Great Eastern…

A: Great Eastern life insurance Co. Ltd is a Singapore and Malaysia based life insurance provider.…

Q: What product types require personal selling internationally?Does it differ from how those products…

A: Personal selling is the process of giving potential consumers information in person in order to…

Q: What are the differences among clients, publics, andcustomers?

A: Public-It generally refers to everyone who is not involved in the creation or marketing of a product…

Q: Advise the Board about the possible future trends in the retail industry.

A: The retail Industry refers to the enterprises that sell products to the final consumers. It is a…

Q: Describe the social influences that may affect the consumer buying decision process.

A: Marketers highly assess the buying process of customers to evaluate their preferences and motives…

Venture Development Process

To create a startup company around a licensed university technology is referred to as venture development. A venture development firm can assist entrepreneurs in identifying and developing a prospective commercialization strategy, be an incubator, test target market assumptions, recruit university and non-university innovative resources and talented team members, and obtain early-stage finance. Commercialization grants, internal and external small business owners, governmental and local finance systems, and private funds are all possible sources of funding. This activity, when combined with strong intellectual property resources, accelerates early commercialization efforts and better prepares university-affiliated business owners for other types of funding.