Which of the following is not a market segmentation method?    a) geographical factors   B) demographic factors  NS) Psychological and sociological factors  D) Activity  TO) Goods-customer relationship factors

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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2

Which of the following is not a market segmentation method?

 
 a)

geographical factors 

 B)

demographic factors

 NS)

Psychological and sociological factors

 D)

Activity

 TO)

Goods-customer relationship factors

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