B. MISSION STATEMENT ANALYSIS OF i. Evaluation of mission statement We believe: Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for "second best;" we deliver on our commitments. We must coach our team to ever-hetter results Components: Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers (2). Impeccable presentation (5) is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled (6). We must never settle for "second best;" we deliver on our commitments. We must cast the best possible image (7) in all that we do. We must coach our team to ever-better results (9). Legends Components 1.Customers Consumers 2. Product or services • doughnut • quality in our service 5.Concern for survival, growth and Impeccable presentation profitability. 6. Philosophy collaborative team effort 7. Self concept best possible image 9. Employees coach our team to ever-better results Conclusion of analysis Mission statement of Krispy Kreme Doughnuts is not good since components of a good mission statement is lacking in some points like; (3) Markets: Where does the firm competes is not mentioned. (4) Technology - They have not mentioned any details about the technology. (8) Public image - They have not mentioned anything about other public images or they're responsive to social, community, and environmental concerns. Nine Mission Statement Legends: 1.Customers: Who are the firms' customers? 2. Product or services: What are the firms' products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? – Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm's distinctive competence or major competitive advantage?

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Required :Please do check the done mission statement and the classified above of Krispy Kreme Doughnuts Inc 2015, is in numbering in correct components or wrongly explain. If yes please make changes on the evaluation of mission statements with the components and conclusion as stated above. Follow as the above 

B. MISSION STATEMENT ANALYSIS OF
i. Evaluation of mission statement
We believe:
Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in
our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We
must produce a collaborative team effort that is unexcelled. We must cast the best possible
image in all that we do. We must never settle for "second best;" we deliver on our commitments.
We must coach our team to ever-hetter results
Components:
Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers (2).
Impeccable presentation (5) is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is
unexcelled (6). We must never settle for "second best;" we deliver on our commitments. We must cast the best possible image
(7) in all that we do. We must coach our team to ever-better results (9).
Legends
Components
1.Customers
Consumers
2. Product or services
• doughnut
• quality in our service
5.Concern
for survival, growth and Impeccable presentation
profitability.
6. Philosophy
collaborative team effort
7. Self concept
best possible image
9. Employees
coach our team to ever-better results
Conclusion of analysis
Mission statement of Krispy Kreme Doughnuts is not good since components of a good mission statement is lacking in some points
like; (3) Markets: Where does the firm competes is not mentioned. (4) Technology – They have not mentioned any details about
the technology. (8) Public image - They have not mentioned anything about other public images or they're responsive to social,
community, and environmental concerns.
Nine Mission Statement Legends:
1.Customers: Who are the firms' customers?
2. Product or services: What are the firms' products and services?
3. Markets: Geographically, where does the firm compete?
4. Technology – Is the firm technologically current?
5. Concern for survival, growth and profitability? - Is the firm/company committed to growth and financial soundness?
6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities?
7. Self concept – What is the firm's distinctive competence or major competitive advantage?
8. Public image – is the firm responsive to social, community and environmental concerns?
9.employees – are employees a valuable asset of the firm?
Transcribed Image Text:B. MISSION STATEMENT ANALYSIS OF i. Evaluation of mission statement We believe: Consumers are our lifeblood, the center of the doughnut. There is no substitute for quality in our service to consumers. Impeccable presentation is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled. We must cast the best possible image in all that we do. We must never settle for "second best;" we deliver on our commitments. We must coach our team to ever-hetter results Components: Consumers (1) are our lifeblood, the center of the doughnut (2). There is no substitute for quality in our service to consumers (2). Impeccable presentation (5) is critical wherever Krispy Kreme is sold. We must produce a collaborative team effort that is unexcelled (6). We must never settle for "second best;" we deliver on our commitments. We must cast the best possible image (7) in all that we do. We must coach our team to ever-better results (9). Legends Components 1.Customers Consumers 2. Product or services • doughnut • quality in our service 5.Concern for survival, growth and Impeccable presentation profitability. 6. Philosophy collaborative team effort 7. Self concept best possible image 9. Employees coach our team to ever-better results Conclusion of analysis Mission statement of Krispy Kreme Doughnuts is not good since components of a good mission statement is lacking in some points like; (3) Markets: Where does the firm competes is not mentioned. (4) Technology – They have not mentioned any details about the technology. (8) Public image - They have not mentioned anything about other public images or they're responsive to social, community, and environmental concerns. Nine Mission Statement Legends: 1.Customers: Who are the firms' customers? 2. Product or services: What are the firms' products and services? 3. Markets: Geographically, where does the firm compete? 4. Technology – Is the firm technologically current? 5. Concern for survival, growth and profitability? - Is the firm/company committed to growth and financial soundness? 6. Philosophy – What is the basic values, belief, values, aspirations and ethical priorities? 7. Self concept – What is the firm's distinctive competence or major competitive advantage? 8. Public image – is the firm responsive to social, community and environmental concerns? 9.employees – are employees a valuable asset of the firm?
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