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- The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…The major issue in the case revolves around McCain's view of her role and its appropriatenessgiven Harrison's strategic goals. You should point out to students that McCain is only indicative of ageneral problem within the company. The company is definitely targeting the middle-class, fashionconscious customer and need sales staff to effectively service the type of customer it wants to attract.To carry out its strategy, Harrison will need selling professionals who can offer personalized customerservice. McCain and other human resource managers are presently operating in a reactive modespending most of their time on maintaining day-to-day human resource operations. For example,McCain has little time for innovation or for developing policies to move the human resource operationforward. She seems to be unaware of the interdependent relationships among the various humanresource functions. Her answer to the recruitment problem seems to be to do more recruiting. Sheneeds to examine how…
- Each question should require no more than a 1 to 2 paragraph response: 1) Apple's ESG incentive focuses primarily on the bonus. In thinking about the (a) typical size of the bonus relative to total chief executive compensation and (b) taking into account the size of the ESQ "modifier" Apple will use (based on ESG performance), do you consider the incentive to achieve ESG goals to be too small, too large, or just about right? Explain 2) In looking at the ESG incentive at Starbucks, is it about the same, stronger, or weaker than what Apple will use? Explain. Given Starbucks business strategy and its stakeholders, would it make sense for Starbucks to use the same, stronger, or weaker ESG incentives, especially in the diversity and inclusion area, compared to Apple? 3) Do you have any suggestions for either or both companies that might make their ESG incentives more effective?Instruction: Please read the following case and answer the questions at the end. M/s. ABC Ltd. was failing to get improved performance from recently hired management trainees (MTs) in the marketing department. Marketing Director discussed the issue with HR Director of the firm. It was revealed in the discussion that: MTs lacked skills necessary for improved performance of recent time; extent of supervision was not proper from the managers (immediate supervisors); MTs lacked negotiation skills and that hindered customer base of the firm to increase; concept of market research was absenting with the immediate supervisors, etc. The HR Director, reviewing the situation, wanted to complete the job analysis first. Accordingly, he placed a proposal to the top management for necessary approval for conducting job analysis. HR Director convinced the top management that the job analysis should be done exclusively by an Analyst from outside the organization. He argued that keeping…124) Identify an important difference between strategic planning and market planning. 125) How are marketing objectives different from corporate objectives? 126) Why is it important to consider marketing as an investment rather than as an expense? 127) A sales manager at ABC Services Inc. was required to track important marketing metrics each quarter. Give two examples of the marketing metrics this sales manager might report.
- 1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: How do you increase the interaction and interest of your audience during your time communicate the business idea?1. The business that I will start is a Coffee business.As a result,it aims at solving the problem of- -Quality of coffe bean -Coffee brewed properly -To take it from a common coffee to a global drink -To create acceptance through all age segments -To supply coffee globally that is of quality 2.The product or service -Quality coffee having no match in the industry -Ease of use and less time of preparation -Include variants to suit each ones taste -Build on the benefits of different types of coffees 3.Target market- -Young People -Coffee lovers -Office workers -Foodgram 4.Competitors- -Coffee estate owners -Local coffee manufacturers -Coffee companies as it forms a substitute 5.Promotion -Advertisement from Instagram-Ads -Café’s interior design -10% discounts for first purchase -Special offer on customer’s birthday Based on the business idea above, do the following: a. How do you communicate these business ideas creatively and innovatively to potential investors. Use the core…Based on the chapter readings and a minimum of one other source, name and discuss 3 primary types of objections customers typically raise. As a recent College Graduate, imagine you are newly employed as an Assistant Vice President (AVP) of Corporate Sales and Customers’ Relationship, at one of the leading marketing organizations in Atlanta. At the start of each week, it is your custom to motivate and empower your sales team to do good and to achieve the best with integrity and respect for all involved. The upcoming week, your team will be hosting a presentation for a new line of Tennis Rackets for 75 prospects. As you are aware, prospects are going to raise objections about this product. Using the techniques outlined in the text, discuss 2 common techniques your team will apply to overcome objections. Why? Please be mindful to use relevant personal selling concepts to support claims
- 3. Bibi is the manager of Arts beauty salon. One day it was suggested to her by the supervisor that she should implement a performance appraisal in the business.In Order to do so she started to do some research, but she needs more information. You are therefore required to provide Bibi with the following information. A. Enlighten Bib on what an appraisal is and how it can benefit her business. B. Explain to her the different types of appraisals, and which one\ones should Bibi consider implementing? c. Explain to Bibi how she should go about handling the information gathered from these assessments.5) We offered 50% of our drivers monetary bonuses to increase their activity. Compare the results with the control group and explain if the campaign was successful and should we do it again or not. Condition: Stay online 30 hours and accept 75% of rides. Get 70€ bonus. Control Group Online hours Offline hours Bookings received Bookings successfully completed Bonus Group Online hours Offline hours Bookings received Bookings successfully completed Write here your answer about the results of the campaign Driver 1 15 35 15 13 Driver 55 33 19 29 25 Driver 2 29 21 30 Driver 56 5 55 6 6 Driver 3 17 23 12 10 Driver 57 32 8 19 16 Driver 4 31 19 31 26 Driver 58 32 18 29 26 Driver 5 36 24 44 24 Driver 59 38 22 20 17 Driver 6 14 26 10 12 Driver 60 17 23 10 9 Driver 7 5 40 5 4 Driver 61 4 46 3 3 Driver…84. One reason for developing ________ is that the firm must be nimble in responding to bad publicity resulting from product tampering or failure, ethical or legal misconduct of an officer, or some other aspect of operation that garners bad press. A. Mission statements B. Forecasting C. Press releases D. Contingency plans E. Alternative company names 85. Every marketing plan includes an implementation element. These are sometimes called ________. A. Strategic plans B. Marketing programs C. Value propositions D. Action plans E. Marketing channels 86. Implementation elements, or action plans, should include ________. A. Timing B. A way to measure results C. The identity of the responsible person D. The identification of resources needed E. All of these 87. One part of a marketing plan should identify what to do if things go wrong. This section is called ________. A. Contingency planning B. Strategic planning C. Marketing metrics D. Action plans E. Marketing…
