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Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.
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- How are consumer markets and business markets different from eachother? Identify the points of difference between the two markets.Support your answer with suitable examples.Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?Any marketing strategy should include improving and maximizing customer loyalty and retention. Give two instances of companies that adopt this technique, as well as two explanations of why this is the case.