Think of a product that is "essential" for everyday living that typically costs more than $100. How can you modify this product to make it accessible to consumers in underdeveloped countries (with lower income), Describe the product and the changes you would make to the product to better fit the market.
Think of a product that is "essential" for everyday living that typically costs more than $100. How can you modify this product to make it accessible to consumers in underdeveloped countries (with lower income), Describe the product and the changes you would make to the product to better fit the market.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Think of a product that is "essential" for everyday living that typically costs more than $100. How can you modify this product to make it accessible to consumers in underdeveloped countries (with lower income), Describe the product and the changes you would make to the product to better fit the market.
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