Answered: Black is a brand dedicated to the…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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Black is a brand dedicated to the manufacture of guitars, basses, and musical accessories.

They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar.

Question: Describe the motivations of the target audience and the message you should seek to convey?

Ps: Kindly don't say it doesn't fall under the operation management category. Please see below the comment that I received few minutes ago:

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