QUESTIONS: 1. Do you think that this campaign is likely to increase short-term sales? 2. Why would a consumer buy a product where they did not know whether they liked the flavor? 3. Why would the brand associate with the letters WTF, given this can also have a negative connotation?
Q: What is selective exposure?
A: People's decisions are influenced by their surroundings and several other factors. Marketers take th...
Q: Define COMPETITION OBJECTIVES?
A: The business in the market fight against each other in one industry as well as with other industries...
Q: what are the external factors affecting Dove?
A: The factors which are beyond the control of an organisation are called external factors. The PESTEL ...
Q: How does (Who,What, When, Where, Why and How, how much) help uncover the root cause of a problem?
A: A problem is a situation or a matter that creates disturbance and is never welcomed. A person always...
Q: Explain the various channel strategies that marketers use.
A: In the growing world of technologies, businesses and the globalization, the involvement of channel i...
Q: What is the nature of marketing channels, and why are they important?
A: Marketing is a vast topic including areas like distribution, market research, pricing, branding, etc...
Q: Explain the steps involved in Cost-based pricing?
A: Pricing is the most important part of any marketing activity. It requires lots of market research an...
Q: Describe the typical characteristics of knowledge workers and the roles they play within a firm. Why...
A: Knowledge workers are the ones whose job is to think and use their knowledge in specialized areas in...
Q: Define skimming pricing strategies?
A: Price skimming is a product price strategy in which a company charges the highest original price tha...
Q: What is meant by an impulse purchase? Why is itimportant?
A: In this highly competitive business world, many companies understand the importance of acquiring ins...
Q: Comparing Palmolive and Dove, as soap manufacturing companies, what are the external influencing fac...
A: Comparison Palmolive 1. Nature - Using a cleaning product on a regular basis is beneficial to your...
Q: Timely and relevant qualitative research topics
A: The research is conducted for a specific subject matter and the study of any specific topic and vari...
Q: 1. For B2C prospecting, there are many lead generation methods, which method is most effective to a...
A: Lead Generation - Lead generation is the most common method of generating buyer interest in a produc...
Q: Why does understanding customers’ needs and wants is important in managing Superbrand Company’s mark...
A: Customers Needs and wants - A need is a buyer's need for an item's or service's specific benefit, wh...
Q: Define product mix?
A: product mix could be an assortment of finished products and services that a corporation provides to ...
Q: What is portfolio matrix?
A: All organizations come across a time when they feel the need of expanding. There are many ideas abou...
Q: Perform a strategic analysis of healthcare industry in Sub-Saharan Africa using portar five tools na...
A: Porters Five tools is an analytical tool for examining competitive environment. The intensity of com...
Q: What are the external factors of Dove (the soap company)?
A: Definition: External Factors are attributes or aspects that do not belong to an organization or a co...
Q: What are the two enterprise systems to which they are connected, and how do they interact with those...
A: Enterprise System -Business systems are typically built up to provide far-reaching information, util...
Q: What is Influencer Marketing as component of Integrated Marketing Communication? 2. What is the val...
A: Integrated marketing communication helps the company to remain competitive, and enjoy being at a com...
Q: Industrial marketing is more complex than consumer marketing explain .
A: For manufacturing organisations, particularly those that create specialised or highly engineered ite...
Q: Elaborate psychological factors that will influence Eplas Company target customer in making purchase...
A: Purchase decision is the process that leads a consumer from identifying a need, choosing from option...
Q: Define competitive pricing?
A: Competitive pricing the pricing method in which the company or business sells their products and ser...
Q: Define product lifecycle?
A: A product is the solution which company offers to customers in terms of goods. It Is tangible whitch...
Q: What is Amazon Web services
A: Ans. Introduction:- AWS Stands for Amazon Web services. It is a platform that is provided by Amazon ...
Q: You've been requested to construct a customer-performance scorecard for your company's toy business ...
A: A customer performance score card is the part of evaluation and estimation is the organisation or th...
Q: Explain how price affects consumer perceptions of quality.
A: Price is the monetary value put by the marketers on the product. Customers pay this price to the com...
Q: Find a brand of your choice that you believe it has successfully used social publishing, explain how...
A: As per the Bartleby Honor code we are not supposed to answer more than 1 question at a time. Please ...
Q: What are the benefits of cost-based pricing?
A: Value based pricing, cost based pricing, etc. are various methods of pricing used by Business people...
Q: Name the types of obsolesce
A: Obsolesce is related to making something or something becoming obsolete that is it becomes of no use...
Q: Describe several (at least 4) total products that are more than their direct physical features.
A: Physical Features refer to tangible attributes of a product such as colour, size, weight, volume, sm...
Q: 3 positive and negative of gaming entertainment
A: In today's time the gaming market has considerably increased a lot. The scope of different companies...
Q: How would digital marketing analytics improve the digital marketing capabilities for a brand?
A: The use of internet as a platform to advertise and promote an offering is called digital marketing. ...
Q: Mentions a strategy for each of these external factors: -Increased emphasis on sustainable business...
A: Before we proceed to answering the given question let us first know the meaning for the technical te...
Q: what would be the strategies to eradicate these threats (talking about the dove (soaps) company)?
A: Threats and Opportunities - Open doors and threats are external events that occur outside of your fi...
Q: 3 Positive and negative of gaming in globalization
A: Globalisation means integration of different markets and products. The marketers target the internat...
Q: Discuss whether the cost of customizing is worth the value provided to consumers
A: Customising of the product means making some changes/alterations in the product according to the cus...
Q: Apple Inc is one of the leading mobile phone companies. You have been hired by Apple Inc to develop ...
A: For every overnight success in the marketing world, there are dozens of brands quietly building robu...
Q: Explain the term Derived demand?
A: Demand for a good is how much the customers are wanting to buy a product from the market. This deman...
Q: 1. Explain the varying types of international strategies Nestle can choose from when pursuing the in...
A: The Nestle is a MNC, one of the biggest and the most leading companies which deals into various food...
Q: What are three options that could be used in a project based on the decision tree structure? What ap...
A: Decision Tree - A decision tree is a predictive representation of all possible solutions to a questi...
Q: Give at least 3-5 technology products to which people are currently used and which require additiona...
A: Technological Products - TPP development (technology products and cycle advancement) is a developmen...
Q: What would be Dove's external factors (soaps)?
A: Dove PESTLE Analysis examines the various external aspects that affect its business, including as po...
Q: Difference between Marketing dashboard and Marketing Metrics.
A: A dashboard is a an analytical tool taht gives performance information in a graphical and quantitati...
Q: How do brand amplifiers help marketing managers through their marketing communication activities?
A: The brand amplifiers help the marketing managers in various ways nowadays the brand amplifier is use...
Q: Products, Is It Form or Function? Some marketers believe that product performance (function) is ...
A: A company solves problems for customers. Different company solves these problems at different level....
Q: Summarize the four strategies for new product development.
A: Product development is the core activity for any company. The company will create solutions in terms...
Q: A sales associate is helping one customer when another customer comes to the counter. What should th...
A: In case the sales associate is helping one customer in purchasing a product or service and suddenly ...
Q: 3 Positive and negative of music in globalization
A: Globalization refers to the widespread development and advancement of industries and business commun...
Q: Define Product mix breadth?
A: A company is the legal entity which is created to help customers achieve their goal. It is run by th...
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- A soup company wants to determine the optimal ingredients for its vegetable soup. The main ingredients are: Vegetables, Potatoes, Carrots, Onions, Meat, Water, Flavorings. The soup must meet the following specifications: A. No more than half of the soup can be vegetables B. The ratio of water to meat should be 8:1 C. The amount of meat should be between 5 & 6 percent of the soup D. The flavorings should weigh no more than ½ ounce The cost per ounce of the ingredients is $0.02 for the vegetables, $0.05 for the meat, $0.001 for water, and $0.05 for the flavorings. Formulate an LP model that will determine the optimal amounts of the various ingredients to achieve 15-ounce cans of soup at minimum cost009. from: small and medium. There are two flavors to choose from: chocolate and strawberry. There are two toppings to choose from: cherries and nuts. The tree diagram below shows the possible outcomes. Use the diagram to answer the questions. Size small medium Flavor chocolate strawberry chocolate strawberry (a) How many outcomes are there? 8 outcome(s) Topping cherries nuts cherries nuts cherries nuts cherries nuts Outcome (small, chocolate, cherries) (small, chocolate, nuts) (small, strawberry, cherries) (small, strawberry, nuts) (medium, chocolate, cherries) (medium, chocolate, nuts) (medium, strawberry, cherries) (medium, strawberry, nuts) (b) How many outcomes do not have chocolate ice cream being chosen? outcome(s) (c) How many outcomes have both strawberry ice cream and cherries being chosen? outcome(s)Sapphire Farm is a business that trains and boards horses and educates young riders about horse care, nutrition, a product focusand riding. The farm provides both a learning and a fun environment for young equestrians and their families. It also hosts horse shows for beginning riders to help them build confidence in the show ring and to prepare them for local horse shows by running shows in accordance with the rules and regulations of the National Hunter Jumper Association. Feedback from the horseshow judges are provided to all riders so they can do better at their next meet. In addition, all warm-up and training areas are fenced and monitored by adults for the children's safety.According to the service-profit chain, the high-value service offered by Sapphire Farm LLC should lead to: A. congruent market response B. positive framing C. customer autonomy D. customer satisfaction E. a product focus
- Under Fundamental analysis the intrinsic value of the stock is meassured by analysing economic and financial factors. This method analysis the stock's real and fair market value. According to this analysis if the market price of the stock is lower than its fair market value then the stock is deemed to be underpriced, which means the stock price is going to rise in future. On the other hand if the fair market value of the stock is lower than its market price then it is assumed that the future prices of stock are going to decline. BASED ON THE STATEMENT ABOVE PLEASE DRAW THE GRAPH AND EXPLAIN IT ON U.S. SITUATIONA large CPA firm currently has 100 junior staffmembers and 20 partners. In the long run—say,20 years from now—the firm would like to consistof 130 junior staff members and 20 partners. During a given year, 10% of all partners and 30% ofall junior staff members leave the firm. The firmcan control the number of hires each year and thefraction of junior employees who are promoted topartner each year. Can you develop a personnelstrategy that would meet the CPA firm’s goals?Management Science: XY Company manufactures and sells LCD monitor at P5000 each. The production officer reported the following: Sale price: P5000 per monitor direct materials cost: P1000 per unit direct labor cost: P550 per unit other overhead cost P950 per unit Fixed costs related to the production are also reported: salary of management: P200,000 rent for the factory: P150,000, other salaries: P140,000 depreciation of equipment: P12,000Compute the total variable cost
- ) Creative Sports Design (CSD) manufactures a standard-size racket and an oversize racket.The firm’s rackets are extremely light due to the use of a magnesium-graphite alloy that wasinvented by the firm’s founder. Each standard-size racket uses 0.125 kilograms of the alloy andeach oversize racket uses 0.4 kilograms; over the next two-week production period only 80kilograms of the alloy are available. Each standard-size racket uses 10 minutes of manufacturingtime and each oversize racket uses 12 minutes. The profit contributions are $10 for eachstandard-size racket and $15 for each oversize racket, and 40 hours of manufacturing time areavailable each week. Management specified that at least 20% of the total production must be thestandard-size racket. How many rackets of each type should CSD manufacture over the next twoweeks to maximize the total profit contribution? Assume that because of the unique nature oftheir products, CSD can sell as many rackets as they can produce.Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below: Year XT PC Sales Revenue($’000,000) All Industry PC Sales Revenue($’000,000,000) 1 2.4 4.6 2 5.9 8.6 3 15.5 10.7 4 27.8 14.8 5 35.9 18.5 6 38.1 19.4 Required:A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect). B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion?C. Advise management at Integrated Products Corporation (IPC) which of the twosales estimates from parts A and B above…Integrated Products Corporation (IPC) needs to estimate its PC sales for next year.The most recent six years of revenue data for the company’s line of XT PersonalComputers, and those of the industry, is found in the table below: Year XT PC Sales Revenue($’000,000) All Industry PC Sales Revenue($’000,000,000) 1 2.4 4.6 2 5.9 8.6 3 15.5 10.7 4 27.8 14.8 5 35.9 18.5 6 38.1 19.4 Required: A. Assuming that the sales data above are representative of sales expected nextyear, use time series regression analysis to forecast next year’s sales revenues(there is no seasonal effect).B. Perform a regression analysis between the annual sales revenues of XTPersonal Computers and all industry PC annual sales revenues. What is theforecast for next year’s sales revenue for XT Personal Computers if the estimateof next year’s industry PC sales revenues is $21.9 billion?
- A firm has modeled its experience with industrial accidents and found that the number of accidents per year is related to the number of employees by the regression equation Y = 6.6 + 0.098*X. R-Square is 0.72. The regression is based on 20 annual observations. The firm intends to employ 480 workers next year. How many accidents do you project? 47.04 accidents 8.66 accidents 53.64 accidents 72% of the 480 workers 28.56 accidentsXYZ Corporation manufactures two products, Simple and Complex. The following annual information was gathered: Simple Complex Selling price per unit P47.00 P26.00 Variable cost per unit 42.00 22.00 Total annual fixed costs are P18,000. Assume XYZ Corporation can produce and sell any mix of Simple or Complex at full capacity. It takes one hour to make one unit of Complex. However, Simple takes 50% longer to manufacture when compared to Complex. Only 120,000 hours of plant capacity are available. How many units of Simple and Complex should XYZ Corporation produce and sell in a year to maximize profits?In the objective tree: a.All negative conditions in the Problem Tree are transformed into desired and achievable objectives. b.All of the above. c.Every cause-effect relationship in the Problem Tree is automatically converted into a means-end relationship. d.The means-ends relationships are analyzed