Briefly explain Direct Marketing and Direct Selling distribution methods. Discuss about these distribution methods, if appropriate for your marketing plan. If not appropriate, write 1-2 sentences explaining your reasoning.
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- Think about how marketing might have evolved ten years ago if big data and predictive analytics had been around. How come this is the case?In what different ways does Nutrisystem engage in direct marketing?Please give a brief explanation. Thankyou. Define cause marketing in the context of a nonprofit organization’s earned income strategy. What are advantages and disadvantages of this earned income strategy? Please provide example too.
- Outline the economic factors that affect marketing decisions and consumer buying power.The diagram above represents a monopolistically competitive firm. Answer the questions below. Is this firm operating in the short-run or long-run? How do you know? Calculate this firm’s accounting profit. From the diagram, what is the productively efficient output for this firm? From the diagram, economies of scale are maximized at which output level? Explain. From the diagram, what is the allocatively efficient output for this firm? Explain.How does the “LIVE TESTS” campaign demonstrate the characteristic ofintegrated marketing communication? What grade would you give “LIVE TESTS” on integrated effectiveness? (was it effective? Explain).
- Given a description of a company's marketing mix, classify the elements of the marketing mix and the category of marketing.What is a marketing information system (MIS)? Whattypes of information does it include?On a graph, show the demand for Elixir water and Elixir Spring’s marginal revenue curve. What are Elixir’s profit-maximizing price, output, and economic profit?
- An industry said to be characterized by monopolistic competition is the apparel industry. Suppose you were hired as a consultant by a firm in this industry. How would you advise the firm as to the levels of output, price, input usage, and advertising? What problems might the firm encounter?The makers of Panax pain reliever do a lot of advertising and have very loyal customers. In contrast, the makers of generic paracetamol do no advertising, and their customers shop only for the lowest price. Assume that the marginal costs of Panax and generic paracetamol are the same and constant. 1. Draw a diagram showing Panax’s demand, marginal revenue and marginal cost curves. Label Panax’s price and mark-up over marginal cost. 2. Repeat part (1) for a producer of generic paracetamol. How do the diagrams differ? Which company has the bigger mark-up? Explain. 3. What factors would affect the extent to which the makers of Panax could engage in predatory or destroyer pricing to force out competitors in this market?Please answer it as fast as you can in your words As a Marketing Manager in the Nespresso company, recommend new ideas concerning only 3 of the following: Product Development Market Segmentation Distribution Strategy Pricing Strategy
