Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.
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Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.
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- Discuss how customers buy with reference to the five stages in the consumer decision making process. Give suitable examples in your answer.Give an example of a straight rebuy and a modified rebuy.Why is new-task buying more complex than the first two buying situations?Think about and identify the very last thing that you bought, no matter what it is. (It can be a small or large product or service, significant or unimportant.) Now think about the video that you watched, The Consumer Buying Process: How Consumers Make Product Purchase Decisions, and consider the 5 steps of the consumer buying process that were described and explained in this video. (Feel free to review the video if you need to.) Discuss how you went through each of these five steps of the consumer buying process in your purchase of the product or service that you identified above.
- "Consumer Behavior and the Buying Process", there is grid outlining the dynamics of buyer types across phases in the purchase process. As a consumer, you probably exhibit tendencies towards all at some point, but exhibit a dominant dynamic buyer type more than the others listed. What type are you? Explain your thought and decision making process as you evaluate your consumer purchases.1. How do consumers respond to various marketing efforts the company might use? Which buyer characteristics that affect buyer behavior influence you most when making a clothing purchase decision? Are these the same characteristics that would influence you when making a computer purchase? Explain. 2. Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.How many people are involved in the buying decision? Who are they?
- Explain the five (5) stages of the consumer buying decision process. Provide an example for each stage by reflecting on a past purchase decisions of a high involvement product i. Stage 1 Provide an example of Stage 1 ii. Stage 2 Provide an example of Stage 2 ): iii. Stage 3 Provide an example of Stage 3: iv. Stage 4 Provide an example of Stage 4 : v. Stage 5 :…What is the buyer really buying?2. Why do buying behaviors become more pronounced as products become more complex or risky?
- Define the consumer market and describe the four major sets of factors that influence consumer buyer behavior. Which characteristics influenced your choice when deciding on the school you would attend? Are those the same characteristics that would influence you when deciding what to do on Saturday night? EThe family is the most important consumer buying organization in society, and family members constitute the most influential primary reference group. Name two family categorizations and discuss the impact of each of the categories on buying behavior. Explain .